BRANDING + IDENTITY

 

Bring the essence of a concept to life and draw relevance to it.

NAMING

Select the name and tagline that best define the idea and its goals.

LOGO + VISUAL IDENTITY

Develop the brand’s visual identity and guidelines.

BRAND STRATEGY

Develop an identity system to deliver meaning and personality to the business.

  Research + Analysis

  Brand Platform

  Positioning Study

  Brand Profile + Communication

MUSIC BRANDING

Music identity conveyed through personalized playlists to create branded sensory experiences.

 

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Determine the best routes between business objectives and your target audience + market.

RESEARCH + PLANNING

Use desk research to find answers and draw key insights.

   Audience Profile

   Category + Market Profile

   Competitive Analysis

OPPORTUNITY MAPPING

Evaluate internal and external factors to guide future initiatives.

   Business Diagnosis

   SWOT Analysis + Recommendations

COMMUNICATION PLANNING

Identify the most relevant territories and adapt a strategy with corresponding tactics.

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STRATEGIC MARKETING
CONSUMER TRENDS

 

Anticipating tomorrow’s market.

Yellow Zebra and Hibou have joined forces to explore key trends that shape consumer behavior.

 

The result of this collaboration between Marketing and Research Intel is an observative and curious approach towards behaviors and attitudes that inspire cultural shifts.

 

Together we elaborate customized reports and studies for brands with the ultimate goal of identifying and anticipating opportunities in the Brazilian Market and abroad.

 

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